CUSTOMER FOCUSED MARKETING

Customer connection is very important for the marketers, not just for gaining profit but also for understanding rapidly changing tastes and preferences of the society. Though this connection has been established from a long time, it is constantly upgraded either through reaching to customers by e-mails, SMS, phone calls or through extra discounts whenever they arrive at the stores. Recently, emotions has paved its way in marketing field to attract customers to stimulate demand of the product leading to greater profit for the company. This can be understood as a part of customer relationship management, focusing on customer’s emotions to drive him/her to purchase the right product at the right time. These emotions should be so much appealing that once the customer feels connected with that product or service, it becomes difficult for him/her to detach from that product or service. From years, marketers were persuading customers towards their product or service using customer’s sen

Colours have been a part of recognition today. Each action and experience of our life can be represented by colours. Though these colours are given by Nature, we have been customizing it through our likings and preferences. Colour, thus, is an important emerging element in the field of marketing. The marketers are playing with colours to understand how colours as an attribute can enhance their product likings among the customers. Every person has his/her own preference in colours based on some parameters like past experiences, eye appealing, aura generating, feeling of warmth or coldness, age, gender. Like, there’s a tendency to say that pink is for girls and blue is for boys. Though, it’s not true in all cases. There are basic twelve colours along with a lot of shades for each one of them. So, it would be highly inappropriate to come to a conclusion on the marketer’s end to decide which colour can get more customers, without any proper research or observation, because there are

Just as the Internet changed the way Indians buy clothings and accessories, organize vacations and research school projects, it has also affected how people interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Thus, social media transformed the interaction and communication of individuals throughout the world.  Social media is best understood as a group of new kinds of online media. It is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Social media act as fantastic tools for communicating with the audience. One can use them to spread material, expand networks and gain new knowledge. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networkin

EMOTIONAL BRANDING MERGED WITH SOCIAL MEDIA Companies and customers co-exist. Without any customer, no company can survive and on the other hand, if there is no need, want or desire of the customers, there will be no need of company. So, companies market their products and services to customers and customers need products and services to fulfil their needs, wants and desires. To obtain a better relationship with customers, companies need to make themselves strong yet humble in nature and continuously try to improve for better. This will enhance them to gain customer loyalty, customer retention and gaining more customers. In this cut-throat market today, where each company is trying best to survive itself in customers’ minds. Doing SWOT analysis (identifying strengths, weaknesses, opportunities and threats) from time to time, making use of proper resources, implementing extraordinary tools and techniques of marketing has become the need of the hour to create POD (Point of Diff