CUSTOMER FOCUSED MARKETING

With the advent of technology, mobile has become an essential part of human life. With the advent of technology, CRM is being embedded with mobile devices. This Mobile CRM (M-CRM) is becoming a trend. When a customer and company gets on mobile CRM app, they can interact with each other at real time basis and problems or issues of customers can be solved instantly. It is easily available and easily accessible. As we know, services play an important role in today's marketing style. When right services are provided at right time at just a tap of finger, the satisfaction level of customers rises up. This enhances the sale productivity of the company as well as helps company to emerge as a trusted band for the customers. This advantage has led to a competitive edge among the companies in the market. In mobile CRM solution, some factors need to be considered that include employee buy-in, ease of deployment, ease of use, security, user experience and advanced feature set. Today's M-

Customers need to be understood according to their changing trends. Actually, customers are a result of what they follow in personal. For example, if a person likes a singer and aspires to become a singer, he/she would become customer of the companies that provide him/her similar attire of the singer, no matter how much he/she needs to pay for it. This is an effect of blind faith in idealistic person of society. Companies know very well that today’s youth is highly attracted by the celebrities and somewhere or the other, have trust on their words if that celebrity is posing for some product, it may be possible that youth believe in them and purchase that product or service. This shows that how youth are connected with celebrities, and the connection is used by companies to sell their products. If legend Shri Amitabh Bachchan is advertising for Lloyd AC, people would or might switch their option to Lloyd AC if they are planning to purchase an AC. If Alia Bhatt is posing for Gi