With the advent of technology, mobile has become an essential part of human life. With the advent of technology, CRM is being embedded with mobile devices. This Mobile CRM (M-CRM) is becoming a trend. When a customer and company gets on mobile CRM app, they can interact with each other at real time basis and problems or issues of customers can be solved instantly. It is easily available and easily accessible. As we know, services play an important role in today's marketing style. When right services are provided at right time at just a tap of finger, the satisfaction level of customers rises up. This enhances the sale productivity of the company as well as helps company to emerge as a trusted band for the customers. This advantage has led to a competitive edge among the companies in the market. In mobile CRM solution, some factors need to be considered that include employee buy-in, ease of deployment, ease of use, security, user experience and advanced feature set. Today's M-CRM solutions work on BlackBerry smartphones and tablets, Android phones and tablets, iPhones, iPads, Windows phones and other web-enabled mobile devices.
"Customer is a God". The thing that everyone has heard and believed. But in rapidly changing time, this statement has become questionable and is seen as an outdated concept. Today, producers or rather marketers are producing customers. They are not only catering to the present needs of customers, but are offering customers such products which can convert customers' wants to needs, be it for short duration. Producer/marketers are opting to remain in front of customers, ahead of customers and then developing a curiosity market. Rather being able to become price sensitive, marketers are persuading to become candy customers. So the question arises are customers god or are producers God. Slowly and gradually, roles of customers and producers are indulging in a revolution.
Very good ..Nice shearing..
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