Skip to main content

BE CAREFUL CUSTOMERS WHILE MAKING A PURCHASE OF ANY GOODS OR SERVICES

In today’s era, efficient use of marketing tools like advertisement through social media or paper media is the main objective of the company to astray the customers. Today media plays an important role in the fact of customers switching from one brand to another just because of being persuaded by the attractive forms of marketing going on.

Customers merely just go through the attractive characteristics without thinking of the benefits or harm that the product can do to the individual or the society as a whole. So it’s high time now that the customers become aware of the betrayal of the eye catching strategies like celebrity endorsement, extreme influence on the particular age group the product focuses on, etc.are adopted by the companies. Today when the customers go to buy products, 90% of them go with the price while only 10% are there who go with the quality. But in the coming era, as the new generation is arriving, they are understanding the need of satisfaction the product pays for the value they pay. If the product of particular brand is unable to satisfy their
needs, they go with the switching situation and start following the other brand.

It’s essential that customers today should have appropriate knowledge of the product they are going to buy. They should be aware of the guarantee and warranty of the product. Here guarantee may be treated as the formal assurity of the company to fulfil certain conditions if the product is not going to satisfy the customer while warranty may refer to an element of contract between the customer and the company. They should demand the best promising services after the sale of the product, if necessary written on a paper so that afterwards the company doesn’t put their feet back.

Other points which should be kept in mind are that if the product is eco friendly or not, durable or not, is the product worth your money or not. The customer should also check manufacturing date, expiry date, actual price of the product, ISI mark or Hallmark. These simple points when you remember will give you in-depth knowledge and benefits at later stages. Just have a look what the company is doing for the society. Is the company giving back what it has obtained from the society? In short is the company following CSR (Consumer Social Responsibility).

The customer when buying a particular product should feel that the company is emphasising on making the customer-company relationship healthy rather than merely selling the product. The seller’s attitude should be such that the customer feels that this product will give beneficial services at upcoming stages whenever needed.

Dear customers it’s highly recommended now that please understand and go through the benefits of the particular product rather than just for the sake of buying the product you are buying it. Please understand concept of needs, wants and demands. Don’t allow the marketing strategies to prevail upon you. Don’t try to become price sensitive rather become quality-sensitive. Don’t go through the sparkling gold because “All that glitters is not gold”.

Comments

Post a Comment

Popular posts from this blog

EMOTIONAL BRANDING MERGED WITH SOCIAL MEDIA Companies and customers co-exist. Without any customer, no company can survive and on the other hand, if there is no need, want or desire of the customers, there will be no need of company. So, companies market their products and services to customers and customers need products and services to fulfil their needs, wants and desires. To obtain a better relationship with customers, companies need to make themselves strong yet humble in nature and continuously try to improve for better. This will enhance them to gain customer loyalty, customer retention and gaining more customers. In this cut-throat market today, where each company is trying best to survive itself in customers’ minds. Doing SWOT analysis (identifying strengths, weaknesses, opportunities and threats) from time to time, making use of proper resources, implementing extraordinary tools and techniques of marketing has become the need of the hour to create POD (Point of Diff
10 comments
Read more

CUSTOMER IS NO LONGER A GOD: MARKETING REVOLUTION

"Customer is a God". The thing that everyone has heard and believed. But in rapidly changing time, this statement has become questionable and is seen as an outdated concept. Today, producers or rather marketers are producing customers. They are not only catering to the present needs of customers, but are offering customers such products which can convert customers' wants to needs, be it for short duration. Producer/marketers are opting to remain in front of customers, ahead of customers and then developing a curiosity market. Rather being able to become price sensitive, marketers are persuading to become candy customers. So the question arises are customers god or are producers God. Slowly and gradually, roles of customers and producers are indulging in a revolution.
8 comments
Read more

SELLING PRODUCT ONLINE: CONCEPT AND NECESSITY

To sell the product online, we need to understand concept of E-retailing or simply E-tailing. E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing. Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour.
9 comments
Read more